Eight Marketing Report Program

Day 5: How you sell is just as important as what you sell

Keep in mind what you are selling is not the actual commodity or service. What you really are selling is the feeling or experience that your customer gains or thinks he will gain from owning what you sell.

You image, reputation, guarantee, appeals, proposition, all influence the decision of your buyer.

Always ask yourself. “What make you unique and how does that benefit your customers?”

More important are they able to clearly articulate, convey and enhance that important company image.

Benefits in your USP that help your customers:
• Make money
• Find love
• Avoid effort
• Improve health
• Be creative
• Avoid pain
• Increase enjoyment curiosity
• Be recognized
• Be more efficient
• Avoid trouble
• Have fun
• Improve reputation
• Improve appearance
• Save money
• Save time
• Acquire comfort
• Improve career
• Gain influence
• Be popular
• Satisfy
• Improve parenting
• Be in style
• Avoid criticism
• Avoid risk
• Avoid dominance
• Collect beauty

Now, you are able to identify who want your product and how to locate your starving market.

It is always true for successful marketing campaigns 80% advertising and 20% product.

You are far more likely to succeed at online marketing business if you combine a good marketing campaign with a good product.


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posted by Godfrey Kwan @ 1:46 AM