Eight Marketing Report Program

Day 16: How you may use these check points and reminders to increase the power of headlines to grab attention of customers.

Check points and reminders. For headlines are:
• Use a headline that promises a huge benefit
• Make headline and sub-headline, opening short and to the point
• Use a headline that selects prospects
• Mention your offer immediately i.e. free info re: xxx to your prospects
• Offer something of value
• Short (words, sentences, paragraphs)
• Educate your prospects
• Use questions to get reader involved
• Be specific; give details and facts
• Use action words, build emotion
• Use testimonials and quotes
• Guarantee. This gives the buyer a sense of control
• Ask reader to imagine or visualize and experience what you say
• Tie copy to needs and desires
• Sell the emphasize benefits, advantages, and fulfilling needs.
• Use strong appeal, don’t spend time on minor claims
• Build your ad entirely around your free offer
• Include an attractive description of your offer
• Help reader identify with you and what you say
• Be sincere but add personality and human interest
• The offer and the call of action
• Active verbs, graphic nouns, and paint clear picture
• Even long copy can be seen short if written with care while providing useful and compelling information
• Read your ads that interest you, especially direct mail, and adapt the better concept for own use.



Next topic: Use these greatest headlines to increase the sale of your existing or future online businesss.

posted by Godfrey Kwan @ 8:04 PM