Eight Marketing Report Program

Day 15: This is how to create a powerful headline to grab customers’ attention.

Does the headline use any powerful action words and phrases?

Successful direct response advertising copywriters rely upon and assortment of key words and phrases that prompt readers to buy. They have a collection of words that sell.

• “FREE” is the #1 “grabber” that always gets attention.
Here are a lot variations using FREE:
o Free gift
o Absolutely free
o Yours free
o Call for free information
o Free of charge
o Giving away free
o Claims your free
o Yours free just for responding

• Other “grabbers” include:
o How to
o New
o Money
o It is time for ___
o Cash
o Get hook on ___
o Success starts with ___
o Can you afford not to ___
o Attention!
o Easy
o Limited time
o Win
o Secret
o Good news
o The price cutters
o Announcing the first ___

• Words and phrases are needed to communicate the benefits, value, or appeal of your products or services.

• Words and phrases those make your product or service stand out.

• The right “call to action” words will increase responses.

• An “no obligation offer”, “a guarantee”, or “a trail” also prompt people to action
Next topic: How you may use this check points and reminder to increase the power of headline to grab attention of customers.

posted by Godfrey Kwan @ 4:26 AM